Our practices offer the right solutions to enhance the value of your brand in a tailor-made approach. We can help your Company to better design the branded business model and/or the sustainable operational model and/or to train your team around values and behaviours that better fit and convey the Brand DNA to build coherence between your brand, your people, your processes and your products.
BRAND VALUATIONThe starting point able to assess where is your brand and where it can go (in collaboration with ICM Advisors)
Brand is (one of) the most important asset a Company has: we evaluate brands as a first step to understand both the potential value and the financial value or your asset. A starting point able to assess what is your brand’s equity, which are your strengths, parities and weakness in the competitive arena, and where your brand can go. (* in collaboration with ICM Advisors)
BRAND STRATEGY 3D MODELWith our brand strategy 3D Model we set the right route to keep the optimal balance in terms of processes, people and products.
BRAND STRATEGY 3D MODEL ©
We believe that the Brand is the intangible asset that maintains and increases its value in a never-ending dynamic balance condition influenced by three main variable dimensions: the universe (the world outside), the marketplace, the brand DNA. With our brand strategy 3D Model practice we set the right route to best express the potential value of the brand in the continuous evolution of the global maketplace by keeping the optimal balance in terms of processes, people and products.
CORPORATE BRANDINGOur Corporate Branding practice aims to set with clarity your best values and behaviours statement able to engage the team in adopting them in every activity, action and interaction inside and outside the company.
To effectively support your brand values and ensure stability to your brand, you need to go beyond your products engaging your stakeholders, reassuring them with clarity, coherence, credibility, authenticity and emotions. Our Corporate Branding practice aims to set your best values and behaviours statement and is closely related to our Internal Branding practice to engage the team in adopting values and behaviours in every activity, action and interaction inside and outside the company.
INTERNAL BRANDINGPeople make companies and brands and they need to be engaged and committed around the brand values to be the passionate witnesses and supporters of the values of the brand.
People make companies and brands and they need to be engaged and committed around the brand values. With our Internal Branding practice, we help companies to deliver authentic experiences to their employees making companies credible and coherent to brand values creating proudness, passion and motivation around the company and the brand. Because to be good in delivering a winning customer experience to stakeholders, organizations require to be at their best internally in terms of experience, services and coherence provided to their employees.
BRAND MEASUREIn the mkt-place, you should be always aware where you are, where are you going and where your customers want to go.
To compete in the mkt-place you should be always aware where you are, where are you going as well as where your customers want to go. Our Brand Measure practices give the opportunity to always control your track and your customer’s relating to your brand, your competitors and the global evolution in place. Efficient surveys, conducted through proprietary methodologies developed in collaboration with leader research Institutions, will provide you: detailed and clear pictures of your customer’s expectations, behaviours and feelings, meaningful competitive analysis, effectiveness communication indexes to support your strategic decisions ((also through periodic monitoring dashboards) to lead the marketplace while staying true and effective in terms of brand identity and preserving authenticity and coherence to your values.
BRAND EXPERIENCE MANAGEMENTOur Customer Experience practice helps brands to deliver a unique emotional, engaging brand experience
BRAND EXPERIENCE MANAGEMENT
Unique brands stand on unique values and deserve unique customer experiences to be coherently designed, delivered and managed. Our Customer Experience practice helps brands to deliver a unique emotional, engaging brand experience both in the digital and brick and mortar world increasing bond between your stakeholders and your brand, increasing most sensitive KPI performances and reinforcing the credibility and equity of your brand
DIGITAL BRANDINGOur Digital Branding practice helps you to adopt the integrated approach required to deeply understand the engaging relation between your brand and your audience in the digital era.
the digital and social communication is other than social networks: it is an integrated process that requires deep understanding of the intangible engaging relation between your brand and your audience through both the physical and the digital experience you provide to your customers. At TCSG with our Digital Branding practice, we help our clients to design and set the right way, tone of voice and contents to interact with their customers in an authentic, effective and coherent way.the digital and social communication is other than social networks: it is an integrated process that requires deep understanding of the intangible engaging relation between your brand and your audience through both the physical and the digital experience you provide to your customers. At TCSG we help our clients to design and set the right way, tone of voice and contents to interact with their customers in an authentic, effective and coherent way.
INTERNAL BRAND COMMUNICATIONInternal Communication is commonly missed around the assertiveness of the modality often adopted by Companies.
INTERNAL BRAND COMMUNICATION
Internal communication is commonly missed around the assertiveness of the modality adopted in companies. With our Internal Brand Communication practice, we help your Company to adopt the right way to “put in common” and share facts, news, information and most of all values and behaviors to radically change the effects you may obtain through internal everyday communication. Thus will provide a visible positive impact on the Company climate, productivity, clearness and, most of all, engagement around your brand values and strengths.
BRAND OPERATING COHERENCEWith our practice we help management to keep coherence between Brand value, process and products in a sustainable and efficient demanding marketplace
BRAND OPERATING COHERENCE
In a sustainability and and ethical focused marketplace, to preserve their brand value, Companies need to keep coherence with process, operations and products in an integrated and efficient way. To help management to succeed in this complex goal, with our Brand Operating practice we optimize the operating model working on organisation, process design, to ensure the consistency of the operating processes adopted to the values of the brand.
BRAND COOLNESSWith our practice we help brands to understand, measure and keep under control this key intangible driver of business success
In a market increasingly influenced by intangible and emotional factors, coolness is a key driver of success. But coolness is also a complex fundamental variable that for years it represented both the “manna” that almost unpredictably came to nurture the success of the brands, and the uncontrollable element able to suddenly disappear bringing with it the linked successfulness.
Coolness has always been considered difficult to control, problematic to be increased and impossible to be measured with a certain precision. With our Brand Coolness practice we have developed (in collaboration with X.ITE**) a methodology able to identify and measure the main elements that determine the coolness factor. Thus providing an extraordinary tool for evaluating and controlling this important variable that is increasingly relevant in the brand value chain.
We are an international highly experienced,
flexible, European network operating globally.
Lean, agile deployment and project execution rapid reporting through proprietary tracking technology.